Special Olympics changes attitudes and behaviors through sport. We do it by showcasing the gifts and talents of people with ID, creating friendships and demonstrating the best of the human spirit.
Special Olympics will increase awareness of the brand globally, through existing and innovative digital and traditional channels, to enhance relevance and influence, while attracting more people and new audiences, especially at the community level.
MEDIA TRAINING 2020
A Media training was held on 19 and 27 October 2020 for a separate group of participants on both the days. While the session on 19 October was held for the Area Directors, 27th October drew attention of the Athlete leaders and Unified Partners for appropriate Media interactions
The training followed on the Media training organized by the Special Olympics Asia Pacific earlier this year, while customizing the sessions to the specific requirements within SO Bharat. The virtual workshop drew attention to the importance of the Media in spreading awareness, the challenges faced by the State leaders within their existing media networks, sharing best practices across the states and understanding the importance of sharing standardized press materials in order to send an appropriate as well as universal information to the Media across the country. Mock interviews, interactions and quizzes strengthened the engagement and the understanding of the Indian Media. Potential Media- persuasive approaches were discussed in view of the current Pandemic situation, to keep highlighting the Athletes and the organization. FULL REPORT